Cultivate Korean Style “Hidden Champion”! What is the secret of the Global Hidden Champion?  

Ceragem Germany Corporate Office was introduced on MBC 8PM News Desk on April 2 when reporting about Global Hidden Champion. Ceragem thermal spine massager V3 and Ceragem’s trial marketing even fascinated Europeans! Ceragem, as a Global Hidden Champion, representing the Republic of Korea will take the initiative in revitalizing the Korean economy as well as improving the position of a national brand through the continuous product development and improvement of customer service.

 

[Excerpt from the report]

 

It is said that Germany is a home of the small but strong “Hidden Champion”. The German small and medium businesses’ export takes 70% of the entire export of Germany. This number is 2 times higher than the one of the Korean small and medium businesses. What kind of effort is needed to cultivate Korean style “Hidden Champion” having global competitiveness?

The German couple has been using the thermal spine massager made by Korean small & medium company for some months. After trying the product for free, they purchased the thermal massager.

 

◀ Irma/German Customer ▶

 “I was a little suspicious about the free trial first, but I also thought, If they have no confidence in their product they would not offer a free trial so……..”

This company has been focusing on the overseas market rather than the competitive domestic market. As a result, currently the company makes almost 90% out of total annual sales which is 200 billion won from the overseas countries.

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